Intrinsic value of sports(the essence)4Involvement in sports3How is sports good for us?Lifelong enjoyment of sports for healthy, fulfilling lives“Enjoyment” and “pleasure”are at the essenceSports build sustainable societies, passing the baton to the futureWatching sports directly at the event venue, or on TV, the internet, and other mediaSports help boost mutual understanding and connectionsSports are accessible to all, making local communities and the economy more dynamic3©TOKYO MARATHON FOUNDATION©TOKYO MARATHON FOUNDATION©TOKYO MARATHON FOUNDATIONBecoming a Tokyo Where Sports Is Enjoyed by AllParticipating in sports has “intrinsic value,” such as “enjoyment” and “pleasure,” and “extrinsic value” such as helping make society more dynamic.Initiatives to have all people benefit from the values of sports will lead to enhancing well-being and solving various social challenges.Extrinsic value of sportsWays to be involved in sports including “doing,” “watching,” and “supporting.” “Cheering on” athletes is also a first step to sports participation.Enhancing thewellbeingof each individualCheering onsportsCheering on sports could be the first step to “doing,” “watching,” and “supporting” sportsSupportingsportsIncludes sports volunteers, match referees, instructors, and operation of eventsDoingsportsOther than competitive sports, physical activities that have a purposeWatchingsports
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